Stop Typing. Start Closing.
Everything you need on one screen.
Simpler, smarter CRM designed for multifamily brokerage.
Import your data in minutes at no cost.
Your Day in Salesforce.
Your Day in Buildout.
Your Day in Ply.
Prep for a Seller Call
Open contact → open opportunity → open property → open notes → open CoStar → copy/paste
Open contact → click property → navigate back → check deal module → cross-reference
No clicks required. Contact, property, and notes on one screen.
Find Buyers for a New Listing
Export contacts → cross-reference criteria in spreadsheets → spend a full day filtering
No built-in matching — manual process
Click “Find Matching Buyers.” Ranked by relevance — 2 seconds.
Send an Eblast
Leave CRM → open Mailchimp or Pardot → import list → send → log manually
Separate marketing module + $275/mo platform fee
Search → click Eblast. Done.
Annual Cost — 4-Broker Team
~$12,192/yr — Enterprise + CRE overlay + setup fees + consultants
$6,192–$42,624+/yr — CRM alone: $129/broker/mo. Add marketing + deals: $275/mo platform fee per module on top.
$4,320/yr — Everything included. No platform fees.
Competitor pricing sourced from publicly available pricing pages as of February 2026. Actual costs may vary.
We Didn't Cut Features to Cut Price.
Seller Origination Engine
Automated seller intent, follow-up cadences, and outreach tools. Less time in the CRM. More time on the phone.
One-Screen Deal Intelligence
Contact info with their property details and loan due dates, notes, and a quick-action bar that lets you click “left voicemail and email” without typing. Ply knows which deal you sent and records that too.
Drag-and-Drop AI
Drag and drop LOIs, contracts, and listing agreements. Ply’s AI fills out your deal pipeline and records the contact activity. Minimizing CRM data entry.
CoStar Sync + Your Corrections
Owner and property information synced in seconds. Your corrections never overwritten.
Built-In Eblasts
Personalized emails from your real inbox — not HTML blasts. One click from your contact list to your database. Auto-logged.
War Room & Confidentiality
Blast your deal, buyers sign the CA, auto-get the data room link. Every signature logged, every buyer routed into your pipeline.
Switch Without the Horror Story.
Upload your Buildout, Salesforce, Excel, or CSV export.
Ply maps, deduplicates, and organizes your records.
Your team logs in and starts working — on your real data.
Contacts, companies, properties, deal history, activity logs, buyer criteria — it all comes with you.
$89.99/mo per Broker. Everything Included.
14-day free trial — no credit card required
Billed annually — $99.99/mo if paid monthly
CRM, deals, buyer matching, follow-ups, eblasts, war room, AI, search, CoStar import, migration support — all included. All future features included.
No annual contracts. No platform fees. Cancel anytime.
Start 14-Day Free TrialQuestions.
Multifamily investment sales brokers — solo and small teams (1–10 people).
One product, one price, purpose-built for CRE investment sales. No modules to buy separately. No platform fees. Built by a broker who uses it daily.
Yes. Buildout, Salesforce, CoStar, or any CSV. Ply maps, deduplicates, and organizes your records.
Export everything. Anytime. No lock-in.
Gmail and Outlook integration coming soon. Emails will auto-log to the correct contacts and deals.
Yes. Drop a raw CoStar XLS export into Ply — we parse it, fuzzy-match addresses, and import with your manual corrections protected.
Encrypted databases, HTTPS, secure authentication, role-based access. Your data is yours.
Yes. Start with your own data — no dummy accounts.
$89.99/mo per broker billed annually ($99.99/mo monthly). 14-day free trial, no credit card required. No volume tiers, no “call for pricing.”
Have a different question?
We'd love to hear from you
See Your Brokerage on One Screen Tonight.
Upload your data. Be productive in minutes.
Export anytime. No lock-in.
